My first job at Microsoft was as a developer evangelist.

The company I ran before I came to Microsoft did a great deal of “technical evangelism” for ASP, Java, Flash, and others.

And many of the folks who read my blog are “Technical Evangelists”, either as part of their job, or in their work with their developer community of choice.

So – I wanted to share this super (and free) eBook.

I love the part on “Remove the Brand”.

Hope you enjoy it !